Shaping Better Lives with passion and enthusiasm!

Bruce Mascull is a visionary leader dedicated to enhancing the lives of wheelchair users worldwide with his unwavering passion and enthusiasm. His mission to bring better postures, comfort, and overall well-being to individuals navigating life in wheelchairs has made a profound impact across six continents.

With a career spanning over 20 years, Bruce’s journey began in New Zealand, where he collaborated closely with occupational therapists and physiotherapists. Travelling the length and breadth of the country, he addressed the equipment needs of individuals with a range of physical conditions, including cerebral palsy, muscular dystrophy, brain, and spinal injuries.

Bruce’s profound understanding of complex rehab technology (CRT) industry stems from his extensive experience. His expertise lies in crafting innovative solutions for wheelchair users, particularly those with highly asymmetric body postures. Through simple yet highly effective methods, Bruce challenges traditional seating approaches, illuminating new possibilities in the field of posture management.

Bruce Mascull’s unwavering dedication to Shaping Better Lives for wheelchair users serves as an inspiration to all. With his passion and ingenuity, he continues to make significant strides in advancing the field of wheelchair seating, leaving a lasting impact on countless individuals globally.