Ashley brings with her a decade of experience in the wheelchair and seating industry, along with a genuine passion for improving the lives of end users.

A Strong Industry Background

Ashley began her career in the wheelchair industry, where she grew from a sales administrator into a sales representative. She later transitioned into an Account Manager role with Sunrise Medical, gaining valuable experience in distribution, and relationship-building. With 10 years of hands-on knowledge, Ashley has developed a deep understanding of the market, the challenges dealers face, and the importance of strong partnerships with clinicians and end users.

Her connection to this industry is also personal. Growing up, Ashley saw the impact of dedicated professionals on her father, who lives with MS. Witnessing the difference the right products and passionate clinicians could make inspired her to dedicate her own career to helping others in the same way.

Ashley is most excited about being part of Spex’s growth in Canada and working closely with clinicians and dealers to ensure they feel confident and supported when prescribing Spex seating. She believes strongly in the life-changing potential of our products and is eager to help expand their reach to those who need them most.

What Drives Her

Ashley’s motivation comes from her personal story and her belief in the power of the right equipment to shape better lives. She shares:

“I have seen firsthand the positive impact these products can have, and I can’t wait to start introducing them to more people across Canada. My goal is to make sure clinicians and dealers are educated, supported, and confident in our seating.”

Team Spirit

Ashley is drawn to Spex’s people-first culture. She values collaboration, open communication, and building strong, trusting relationships—both within the team and with partners in the field. Her approach aligns perfectly with the Spex mission of delivering not just products, but meaningful impact.

A Personal Touch

Outside of work, Ashley is just as adventurous as she is dedicated. A former competitive kickboxer, she now trains for fitness and fun. She also loves solo international travel, exploring new cultures, cooking, hiking, and spending time with family and friends.